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Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science) PDF




: Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540405224 | Date : 2003-08-13

Description :

PDF-3c34e | The refereed proceedings of the International Conference on Web Engineering, ICWE 2003, held in Oviedo, Spain in July 2003. The 25 revised full papers and 73 short papers presented together with 2 invited papers were carefully reviewed and selected from 190 submissions. The papers are organized in topical sections on agents on the Web, e-commerce, e-learning, human-computer interaction, languages… Web Engineering: International Conference, ICWE 2003, Oviedo, Spain, July 14-18, 2003. Proceedings (Lecture Notes in Computer Science)


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Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology) PDF




: Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)

ISBN : #0387754938 | Date : 2007-10-12

Description :

PDF-b2598 | The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured. These results often precede journal publication and represent the most current research. The principal aim of the IFIP series is to encourage educati… Integration and Innovation Orient to E-Society Volume 2: Seventh IFIP International Conference on e-Business, e-Services, and e-Society (I3E2007), … in Information and Communication Technology)


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Microsoft BizTalk Server 2004 Unleashed PDF 1517a6233

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Microsoft BizTalk Server 2004 Unleashed PDF




by Scott Woodgate : Microsoft BizTalk Server 2004 Unleashed

ISBN : # | Date : 2004-11-14

Description :

PDF-c0c43 | Microsoft BizTalk Server 2004 Unleashed is your tool to unleash the power of Microsoft’s BizTalk Server 2004. Learn how to use the server as an enterprise application integration tool and how to exploit its key strengths to orchestrate e-commerce business processes in B2B and B2C environments. Providing complete coverage of system architecture, application integration, messaging and migration, Unl… Microsoft BizTalk Server 2004 Unleashed


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Microsoft BizTalk Server 2004 Unleashed by by Scott Woodgate

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Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition) PDF




by Axel Zerdick : Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)

ISBN : #3540668772 | Date : 2001-01-29

Description :

PDF-59cb5 | Das Buch analysiert die zentrale Rolle von Medien, Telekommunikation und Informationstechnologie als Antriebsfaktoren auf dem Weg in eine digitale Wirtschaft: der Internet-Ökonomie. Schon im Jahr 2005 wird die Hälfte der deutschen Bevölkerung online sein. Die in wesentlichen Teilen überarbeitete dritte Auflage des Buches bezieht die aktuellen Entwicklungen des dynamischen Marktes ein. In der N… Die Internet-Ökonomie: Strategien für die digitale Wirtschaft (European Communication Council Report) (German Edition)


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Leveraging Psychology Engagement Relationship Management PDF 34300eba2

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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

ISBN : #1522507469 | Date : 2016-07-22

Description :

PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) by by Norazah Mohd Suki

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Marketing Context Setting Chris Hackley PDF D470f66ad

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Marketing in Context: Setting the Scene PDF




by Chris Hackley : Marketing in Context: Setting the Scene

ISBN : #1137297107 | Date : 2013-11-08

Description :

PDF-7eb13 | The best marketing doesn’t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn’t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers…. Marketing in Context: Setting the Scene


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Marketing in Context: Setting the Scene by by Chris Hackley

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Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition) PDF




by Florian Brugger : Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition)

ISBN : #3834924377 | Date : 2010-07-15

Description :

PDF-9be57 | Florian Brugger untersucht, wie Unternehmen ihr Nachhaltigkeitsengagement kommunizieren können, um den Unternehmenserfolg zu steigern. Dafür betrachtet er die unternehmerische Kommunikation aus der Perspektive der Nachhaltigkeit, aus der Unternehmensperspektive sowie aus kommunikationswissenschaftlicher Perspektive…. Nachhaltigkeit in der Unternehmenskommunikation: Bedeutung, Charakteristika und Herausforderungen (German Edition)


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Brandjack: How your reputation is at risk from brand pirates and what to do about it PDF




by Q. Langley : Brandjack: How your reputation is at risk from brand pirates and what to do about it

ISBN : #1137375353 | Date : 2014-05-29

Description :

PDF-46441 | Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking – when organizations lose control of their brand’s image online. Combining crisis communication and social media, this book charts the trend’s growth, offering advice to those who find themselves at the mercy of brand pirates…. Brandjack: How your reputation is at risk from brand pirates and what to do about it


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Customer Engagement Marketing Robert Palmatier PDF E4c502736

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Customer Engagement Marketing PDF




: Customer Engagement Marketing

ISBN : #3319619845 | Date : 2017-08-30

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PDF-a0ac1 | This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, acces… Customer Engagement Marketing


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How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business PDF




by Jamie Turner : How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business

ISBN : #0132100568 | Date : 2010-09-30

Description :

PDF-a487e | This is an authoritative, up-to-the-minute resource, written by real experts who have made social media marketing work for many of the world’s largest companies. This in-the-trenches guide brings together both practical strategies and proven execution techniques for driving maximum value from social media marketing. Drawing on their extensive experience, Jamie Turner and Reshma Shah also show how … How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business


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Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century) PDF




by Tom Koulopoulos : Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century)

ISBN : #1937134091 | Date : 2012-06-18

Description :

PDF-1dae2 | When people hear “the Cloud,” they think of cloud computing, just a sliver of what the Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that … Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century)


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Cloud Surfing: A New Way to Think About Risk, Innovation, Scale & Success (Social Century) by by Tom Koulopoulos

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Young Consumer Behaviour Research Companion PDF 73933dfaf

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Young Consumer Behaviour: A Research Companion PDF




by Ayantunji Gbadamosi : Young Consumer Behaviour: A Research Companion

ISBN : #0415790093 | Date : 2017-12-14

Description :

PDF-98d1d | Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services … Young Consumer Behaviour: A Research Companion


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Young Consumer Behaviour: A Research Companion by by Ayantunji Gbadamosi

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Successful Social Media Marketing Week PDF D60470655

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Successful Social Media Marketing in a Week PDF




by Nick Smith : Successful Social Media Marketing in a Week

ISBN : #1473610338 | Date : 2016-11-22

Description :

PDF-01dee | Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you’ll discover how to build a relationship with your customers on sites l… Successful Social Media Marketing in a Week


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Successful Social Media Marketing in a Week by by Nick Smith

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by Edward N. Luttwak : Strategy: The Logic of War and Peace

ISBN : #067483996X | Date : 1990-02-01

Description :

PDF-fb5f5 | Luttwak’s become the unthinkable. And here he has succeeded magnificently. For peacemakers and warmakers alike”. — Harry G. Summers, Jr., New York Times Book Review…. Strategy: The Logic of War and Peace


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by Scott T. Snyder : The New World of Wireless: How to Compete in the 4G Revolution

ISBN : #0132618176 | Date : 2009-07-20

Description :

PDF-62e59 | Wireless is emerging as the core collaboration and decision-making platform for the distributed, self-organizing groups that will transform business. These “digital swarms” are already emerging; with tomorrow’s 4G wireless technology, they will truly come of age. Enterprises will need to understand wireless communications in a new way: not simply as an opportunity to improve productivity, but as a… The New World of Wireless: How to Compete in the 4G Revolution


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